Sweet goodness! What a great idea. Manufacturing Beer bottles to convert to brick structures for later use. This reminds me of the POM bottles that can be used as regular glass cups for home use. Why can’t this come back to reality! The amount of bottles tossed each year is absurd. Makes me want to ask photographer Chris Jordan to make a visual map of it for his “Running Numbers” series! (Did ya know in the USA alone we go through 106,000 aluminum cans every 30 seconds! It’s absurd!) There’s also the “66 Beer Bottle= a cheap solar water heater” direction.

“Upcycling is a 21st century term, coined by Cradle to Cradle authors William McDonough and Michael Braungart, but the idea of turning waste into useful products came to life brilliantly in 1963 with the Heineken WOBO (world bottle). Envisioned by beer brewer Alfred Heineken and designed by Dutch architect John Habraken, the “brick that holds beer” was ahead of its ecodesign time, letting beer lovers and builders alike drink and design all in one sitting.

Mr. Heineken’s idea came after a visit to the Caribbean where he saw two problems: beaches littered with bottles and a lack of affordable building materials. The WOBO became his vision to solve both the recycling and housing challenges that he had witnessed on the islands.”

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